Las Vegas Small Business Owners: How the Latin Chamber Advocates for You with Peter Guzman

Peter Guzman, president of the Latin Chamber of Commerce in Las Vegas, breaks down how the chamber transformed from a financially struggling organization into a 2,500-member advocacy powerhouse by treating its membership like shareholders in a publicly traded company — and why that same mindset of rapid adaptability separates thriving small businesses from those that fail. Host Kristopher Sanchez, director of the Nevada Department of Business and Industry, draws out the specific policy wins, workforce programs, and operational philosophies that have defined the chamber's last decade. The conversation lands at a moment when Nevada is experiencing 11 to 12 consecutive months of job growth, and both leaders tie that trajectory directly to intentional policy decisions rather than coincidence.The episode covers how the Latin Chamber functions as a legislative voice and on-the-ground resource for small business owners who lack the time to engage in policy debates themselves, from advocating for the handyman bill and street vendor bill during the last legislative session to helping members troubleshoot day-to-day operational problems like replacing broken equipment. Guzman explains why the chamber's nonpartisan approach — evaluating elected officials solely on their small business track record — has expanded its influence across political lines.Guzman traces the chamber's origins back 50 years to founders like Arturo Cambero and first president Otto Merida, who fought to establish Hispanic business representation in Las Vegas. His own path began on 28th Street and Bonanza, moved through valet parking at the Sahara Hotel, and pivoted into a real estate career that has now exceeded $700 million in combined sales and construction under the mentorship of Lynn Wardley. The chamber's current initiatives include the Latino Youth Leadership Conference in partnership with UNLV, Guzman's completed chairmanship of the Public Education Foundation, and an upcoming AI training program led by VP of Special Projects Mayte Salazar.The conversation reinforces how Nevada's entrepreneurial ecosystem depends on the intersection of responsible regulation, workforce development, and organizations willing to do the unglamorous operational work that makes ribbon-cuttings possible.Peter helped the Department of Business and Industry launch the Nevada Means Business podcast by hosting the pilot episode and interviewing Director Sanchez. We are delighted to welcome Peter back as the guest for our 20th episode!