LaSean Smith

LaSean Smith is a business creator and software developer. He helps people predictably navigate their entrepreneurial journey. After spending over a decade as a software executive at Amazon and Microsoft, he uncovered patterns to use process as a tool to win in business more often. He's applied his toolkit to start new businesses, produce feature films, and turn around struggling businesses. He's consulted a wide range of clients, including Electronic Arts, Sony, T-Mobile, Target, TOMS Shoes, and Warner Brothers Studios. His expertise in artificial intelligence, behavioral economics, and systems engineering creates a unique talent stack for solving many of today's most challenging business problems. He's been fortunate to help launch products that have found their way into the hands of millions of people. LaSean is also the author of Value-Based Business Design.