LaserBond: Staying in front of the competition

Laserbond might be one of Australia’s best-kept industrial secrets. In this episode, we sit down with CEO Rob Freeman to unpack how a 30-year-old surface engineering business is evolving into a globally scalable technology company. From extending the life of mining and industrial equipment to building proprietary laser tech and coatings, Laserbond is solving real-world problems that save customers considerable amounts in maintenance and downtime while pushing the boundaries of materials science.We dive into the big themes shaping the business right now, including the role of R&D in staying ahead of competition and what it takes to scale an Aussie industrial company. Rob shares candid insights on leadership, innovation, and why continuous product development beats trying to protect IP. If you’re interested in industrial tech, smart manufacturing, or how to build a durable, world-class business, this one’s worth your time.