Lasso: Jess Cook on her 12x "content repurposing multiplier"

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features - Why she's chosen to invest heavily in audio and video content - Her process for getting to know the cus...

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This episode was published on August 22, 2023.

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