Skip to content
Last-Minute Levers for Amazon Q4 | Masterclass Replay episode artwork

Oct 30, 2025 59 min

Last-Minute Levers for Amazon Q4 | Masterclass Replay

from eCommerce Evolution

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what’s changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits. From international expansion and tariff navigation to using Amazon’s newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offers a playbook for protecting margins, scaling smartly, and avoiding common Q4 pitfalls. Whether you’re planning coupons, bundles, or last-minute campaigns, these insights will help make this your strongest and most profitable holiday yet. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters: (00:00) Intro (04:32) Diamondback Tools & Amazon’s Role in Brand Growth (06:43) Strategic Fit – How Amazon Complements DTC and Wholesale (11:54) Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates (16:07) Major Amazon Changes – Matching Product to Customer Intent (21:04) Sponsor Acknowledgements & Tool Shoutouts (22:14) Ad Trends and Competitive Landscape in 2025 (25:26) Making Data Actionable – Customer Journey Analytics & Search Query Insights (32:40) Last-Minute Levers for Q4 Success (34:15) Testing New Main Images & Launching Video Ads (35:51) Building Gift Guides & Creative Holiday Angles (37:18) Integrating Email and SMS With Amazon Promotions (39:26) Diamondback’s Promotional Strategy for the Holidays (45:21) Virtual Bundles – Opportunities and Pitfalls (50:27) Balancing Aggression and Profitability in Holiday Ads (52:33) Post-Event Remarketing & Retention Tactics (56:35) Final Thoughts – Promotions That Actually Work (58:37) Closing Remarks – Building Profitable Brands This Holiday Season — Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Connor’s LinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110/ Diamondback Website: https://www.diamondback.com/ Boom by Cindy Joseph (Amazon launch case): https://www.amazon.com/stores/BOOMbyCindyJoseph/page/8ACDB09A-AEB9-4CEE-9311-BC3DCA688D8D Native Deodorant: https://www.amazon.com/stores/Native/page/B87A8989-7690-424A-B775-553034F6E58E Sponsor Offer | AZM Prep (Mention Ecommerce Evolution): https://amzprep.com/ Sponsor Offer | KAPOQ (Mention Ecommerce Evolution): https://kapoq.com/ Sponsor Offer | Seller Candy (Mention Ecommerce Evolution): https://sellercandy.com/ Sponsor Offer | Threecolts (Mention Ecommerce Evolution): https://www.threecolts.com/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Last-Minute Levers for Amazon Q4 | Masterclass Replay

0:00 59:50

Chapters

  1. 0:00 Intro
  2. 6:43 Strategic Fit – How Amazon Complements DTC and Wholesale
  3. 11:54 Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates
  4. 16:07 Major Amazon Changes – Matching Product to Customer Intent
  5. 21:04 Sponsor Acknowledgements & Tool Shoutouts
  6. 22:14 Ad Trends and Competitive Landscape in 2025
  7. 25:26 Making Data Actionable – Customer Journey Analytics & Search Query Insights
  8. 32:40 Last-Minute Levers for Q4 Success
  9. 34:15 Testing New Main Images & Launching Video Ads
  10. 35:51 Building Gift Guides & Creative Holiday Angles
  11. 37:18 Integrating Email and SMS With Amazon Promotions
  12. 39:26 Diamondback’s Promotional Strategy for the Holidays
  13. 45:21 Virtual Bundles – Opportunities and Pitfalls
  14. 50:27 Balancing Aggression and Profitability in Holiday Ads
  15. 52:33 Post-Event Remarketing & Retention Tactics
  16. 56:35 Final Thoughts – Promotions That Actually Work
  17. 58:37 Closing Remarks – Building Profitable Brands This Holiday Season

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

CISO Perspectives (public) N2K Networks This season on CISO Perspectives, host Kim Jones explores some of the challenges of leading through uncertainty. We explore the complexity of the changing nature of regulation and working with the federal government, the evolution of privacy and fraud, and how emerging technologies like AI and quantum computing are changing cyber. When you don’t know what questions to ask, you’re afraid to ask, or don’t know who to ask, CISO Perspectives provides the foundation for learning in this brave new world. Customers Who Click Will Laurenson Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking! The Ecommerce Toolbox: Expert Perspectives Ecommerce Experts, Noibu Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work.Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

Frequently asked questions

How long is this episode of eCommerce Evolution?

This episode is 59 minutes long.

When was this eCommerce Evolution episode published?

This episode was published on October 30, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this eCommerce Evolution episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.