Lasting success in F&B, built from the courage to fail, and staying true to yourself, with chef & entrepreneur, Bjorn Shen

From a childhood filled with explorations of his family’s kitchen cabinets, to a career in F&B that spans over 2 decades, multiple awards and a stint as a Masterchef Singapore judge, Bjorn has built his career on unexpected, creative (sometimes “stupid”) choices and the courage to see them through.I chat with Bjorn about how he has managed to run one of Singapore’s longest standing and much-loved modern restaurants, Artichoke, for 15 years - in a country where most restaurants close within their first lease term. We talk about failure, questionable decisions, what it takes to succeed in F&B in Singapore and his new direction for Artichoke: pizza!If you’re thinking about starting something new, or in the thick of running a food business yourself, this one’s for you.Bjorn, your impact on the Singapore food scene is undeniable. Thank you for sharing your story and inspiring us to be bold, unapologetic and unafraid. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit soulfoodpodcast.substack.com