Latam: OTC en Latam: De Compra Impulsiva a Necesidad Planificada

from Consumer Voice Latin America | Worldpanel by Numerator

En este capítulo exploramos la dinámica del creciente mercado OTC (medicamentos sin prescripción) en América Latina, un sector que ha sumado 3 millones de nuevos compradores en un año y alcanza a 73 millones de hogares. Analizamos el desempeño de categorías clave como analgésicos, antigripales, gastrointestinales y vitaminas a través de nuestra herramienta OTC Shopper Tracking. Descubre cómo Worldpanel ayuda a decodificar el proceso de toma de decisiones del comprador para que su marca deje de ser una compra por impulso y se convierta en una necesidad planificada. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 28, 2025

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Latam: OTC en Latam: De Compra Impulsiva a Necesidad Planificada

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This episode was published on October 28, 2025.

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