Latam: Penetración y Polarización: La Estrategia "High-Low" para Marcas FMCG en Latam 2025

from Consumer Voice Latin America | Worldpanel by Numerator

A pesar de 11 trimestres consecutivos de crecimiento de FMCG en Latam, solo el 41% de las marcas comerciales logran ganar ocasiones de compra. Analizamos la transformación del consumidor y el "Efecto High-Low" donde las marcas Premium y las Marcas Propias están capitalizando el crecimiento, mientras que las Mainstream pierden terreno. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 8, 2025

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Latam: Penetración y Polarización: La Estrategia "High-Low" para Marcas FMCG en Latam 2025

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