Latest Trends in Global Hot Drinks

Three key trends are impacting global hot drinks: premiumisation, growth in specialist coffee shops and tea boutiques, and a health positioning. In the podcast Euromonitor International’s Senior Beverages Analyst Virginia Lee discusses how growing consumer sophistication is leading to growth in handcrafted coffee tea drinks and premium teas in “third wave” coffee shops and tea specialists. She also discusses how coffee and malt-based hot drinks companies are now marketing health benefits to sell their products.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.