Latter-day Profiles Season 52|Episode 5 | B.J. Allen / Author & Assoc. Professor of Marketing at BYU

Dr. B.J. Allen is a standout voice in both the business and spiritual spheres. As a Marketing Professor at BYU’s Marriott School of Business, he teaches professional selling and leads the BYU Sales Society. His widely used sales textbooks and training simulations are shaping the next generation of sales professionals at over 100 universities worldwide. Through his engaging workshops and consulting work, he helps organizations embrace cutting-edge strategies and leave energized to improve their sales approach.In his Latter-day Profile interview, B.J. opens up about his personal faith journey and the message behind his book The Compensating Power of Christ. Drawing on personal experience and gospel insight, he explores how the Savior’s Atonement can bring healing, justice, and hope in the face of life’s unfairness. Whether in the classroom or on the page, B.J. shares how Christ empowers us to overcome life’s challenges—one principle at a time.