Latties Sea Moss: Retail-First, Funding-Free, and In Holland & Barrett from Day One

What does it take to launch a brand in a category most people have never heard of and land one of the UK's biggest health retailers on day one?Alex, Co-Founder and Commercial Director of Latties Sea Moss, joins us to share the unfiltered story behind building the UK's only ambient sea moss gel. From leaving a corporate sales career to surviving a Jamaican hurricane that nearly tanked their Holland & Barrett launch, Alex breaks down exactly how focus, honesty, and the right manufacturing partnership made all the difference.In this episode:- Why ambient shelf life was the unlock that got them into Holland & Barrett- How they handled a supply chain crisis with radical transparency and kept the listing- The lessons from a previous food brand that failed (and what they fixed this time)- Why they chose retail over D2C, and where Amazon fits in nextHow to stay focused when sea moss could solve a hundred different problems- Whether you're building a food and drink brand, navigating your first retail listing, or just want to understand what bootstrapped growth actually looks like - this one's for you.