Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I'd Repeat)

In this episode of Business, Not As Usual, I'm pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I'm walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions. I share the exact stats: from the perfect 10/10 Base and VIP split to which offers converted best, and why this launch felt easier, calmer, and more effective than ever. We'll talk about how long it really takes someone to buy, why "Goldilocks-level teaching" is the secret to a strong conversion event, and how low-ticket offers can fast-track trust for higher-ticket programs (when done right). You'll also hear my honest emotional take on this round: what it was like launching while solo parenting twins for nine days, how I prepped everything early, and why letting go of perfection made this one of my most peaceful launches to date. If you love behind-the-scenes strategy mixed with a little real-life chaos, this one's for you. Mentioned in this episode: The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde Framework Workshop Replay: https://meganyelaney.com/framework-masterclass 10K Month Strategy Guide (Free): https://meganyelaney.com/10k-months-strategy Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint