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Jun 24, 2026 31 min

Launch Details and Decisions

from REWORK Hosted by 37signals

Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into it. They discuss what went smoothly, what only a live rollout could reveal, and the response from current customers. Key Takeaways 00:34 – How this launch compared to previous Basecamp versions 03:50 – Setting (and moving) the launch date 06:45 – How the mobile apps equaled a point of no return 13:07 – Going live is when things get real 16:31 – The decision to move all customers to Basecamp 5 at once 19:52 – Handling the customers who push back hardest 21:11 – How a great support team makes or breaks a major product transition Links and Resources See where Basecamp is being used right now – basecamp.com/live If Your Product Is Great, It Doesn't Need to Be Good by Paul Buchheit Record a video question for the podcast Watch The REWORK podcast on YouTube Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com Fizzy is a modern spin on kanban. Sign up for free at fizzy.do Books by 37signals Jason Fried on X David Heinemeier Hansson on X

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What this episode covers

Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into it. They discuss what went smoothly, what only a live rollout could reveal, and the response from current customers. Key Takeaways 00:34 – How this launch compared to previous Basecamp versions03:50 – Setting (and moving) the launch date06:45 – How the mobile apps equaled a point of no ...

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Launch Details and Decisions

0:00 31:22

Chapters

  1. 0:00 Introduction
  2. 0:34 How this launch compared to previous Basecamp versions
  3. 3:50 Setting (and moving) the launch date
  4. 6:45 How the mobile apps equaled a point of no return
  5. 13:07 Going live is when things get real
  6. 16:31 The decision to move all customers to Basecamp 5 at once
  7. 19:52 Handling the customers who push back hardest
  8. 21:11 How a great support team makes or breaks a major product transition

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This episode is 31 minutes long.

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This episode was published on June 24, 2026.

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