Launch Excellence: Episode 11 | The changing launch environment

Join IQVIA Thought Leaders, Sarah Rickwood and Kirstie Scott as they discuss key changes in the launch environment. Hear about the rising importance of the private market (led by, but not limited to obesity medications) and how pharma must quickly adapt to AI-enabled HCP self-empowerment.

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This episode is 16 minutes long.

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This episode was published on January 14, 2026.

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