Launch Excellence: Episode 9 | US Edition Part II: The Rewrite of the Business of Launch

Elyse Munoz, IQVIA’s US Director of Research and Insights, joins the podcast to discuss insights from the second paper of a three-part series, all about optimizing a US launch. Expect to learn about what impacts the optimization phase of a US launch: patient adherence, market access in the US context (and how it’s different from Europe), and direct-to-consumer advertising (prohibited in other major markets).

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This episode is 15 minutes long.

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This episode was published on September 13, 2024.

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