LAUNCH GENIUS: Taylor Swift, Marketing Blueprints, Referrals (Ep. 007)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Spark curiosity with the juiciest takeaway, drama, or trendTaylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal.What You’ll Learn:How to borrow “surprise and delight” tactics from pop stars to keep your audience hookedWhy referrals and word of mouth might be your most underused revenue streamThe mindset shift that frees you from doing everything in your businessTimestamps:00:00 - Introduction03:58 – Bootstrapping vs. big-budget business growth06:41 – The real cost of running digital vs. physical businesses17:02 – Taylor Swift’s mystery album drop and genius drip-feed marketing30:59 – Turning declining sales into demand with creative repositioning38:00 – Why only 7% of word-of-mouth happens on social (and how to leverage the rest)44:00 – 10x thinking: leveraging bigger opportunities for exponential growthReferences & Resources:Taylor SwiftTravis Kelce / New Heights PodcastContagious by Jonah Berger10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyStrengthsFinderOlivia RodrigoSabrina CarpenterSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com