Launch Lab

Danielle Calabrese is a CPG powerhouse with over 16 years of experience scaling brands from zero to $40M and guiding more than 100 founders to collective sales of over $100M. Known for her "build smarter, not harder" philosophy, Danielle has secured dozens of SKUs with top-tier retailers and distributors, making her one of the industry's most sought-after advisors for navigating the complex journey from kitchen table to retail shelf. As the creator of Launch Lab, Danielle has developed a 10-week, cohort-based program designed to take early-stage founders through a proven, step-by-step framework for a profitable launch. The program is deeply execution-focused, providing direct feedback on everything from margins and operations to go-to-market strategy. By combining real-time guidance with access to a private community of experts, Danielle ensures that first-time founders avoid costly mistakes and launch with the confidence of a seasoned industry veteran. Inside the Episode: Danielle's "build smarter, not harder" approach to scaling brands and securing high-value retail partnerships. A look inside the 10-week roadmap that moves founders from an initial concept to a profitable, retail-ready business. How direct feedback and a peer network can accelerate growth and prevent the most common (and expensive) launch errors. Register for Launch Lab! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.