Launch Post-Mortem: 7 Metrics to Diagnose and Fix an Underperforming KDP Launch

Many launches underdeliver. This episode gives a repeatable, data-first 7-point post-mortem so authors can stop guessing and start fixing. You'll get a numbered checklist of the exact metrics to pull from KDP, Amazon Ads, sales reports and your email funnel, how to interpret each signal, and the prioritized order of fixes based on impact and speed. I walk through concrete actions for discoverability (metadata & categories), conversion (cover, description, price), paid traffic (ad keyword & placement diagnostics), social proof (reviews & blurbs), and funnel leaks (signup and delivery). The episode includes a short case study of an author who recovered a flat launch with three prioritized changes and one immediate 60-minute task you can run today. Practical, non-speculative, and built for authors who want measurable recovery rather than hope. At the end I explain how to get a custom launch audit from our publishing services.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.