Launch Postmortem: 5 Steps to Diagnose and Fix an Underperforming Book Launch

You launched a book and the numbers don’t match the effort. This episode gives a clear, repeatable 5-step postmortem to diagnose why a launch underperformed and what to fix first. I’ll walk you through goal alignment and metric mapping, a traffic-source audit, a conversion audit (cover, blurb, Look Inside), pricing and promotion review, and a 90-day income-recovery plan you can execute this week. Each step includes specific checks you can run in Amazon KDP, ad dashboards, and your email funnel, plus the order of fixes that produce the fastest revenue wins. You’ll hear a short real example of a nonfiction author who recovered a stalled launch by adjusting three items in two weeks. Walk away with one immediate action to run right after this episode and a clear next-step sequence to hand to your team or a launch-audit service.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.