Launching 101: When, Why and How to Successfully Launch

This episode is for you if you’re an online business owner or coach who wants to create a TON of sales momentum in a short period of time – which is the purpose of a launch!You’ll learn why launches are incredibly effective when it comes to getting people who are on the fence to hop off and purchase your offer, and you’ll find out when you should – and should NOT – consider hosting a launch.I’m also sharing my tips for planning a successful, sold-out launch (hint: your work starts long BEFORE your launch kicks off!) and ensuring you stay connected with your leads and potential buyers throughout the process.In this episode, I cover:What I mean when I say “launch” or “launching” [2:30]My first dedicated launch as an online fitness coach [4:05]Why launches can be so successful and effective (even for evergreen programs) [5:10]The right or ideal times to launch and whether you should offer a bonus or discount as an incentive [8:40]Details of planning a launch – choosing an offer, deciding how to create urgency, warming up your audience, etc. [11:00]Kicking off a launch with a live event [14:50]The importance of staying present and consistent during your launch and how your content will shift [15:30]Why it’s OK if your audience engagement decreases during your launch [17:00]How to ask me your questions about launching [19:45]Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214