Launching a Luxury Skincare Brand Worldwide with 111SKIN

While looking for products to help his patients heal faster and better after various surgical and non-surgical treatments, 111SKIN Co-Founder Dr. Yannis Alexandrides discovered a gap in skincare. He and his wife, Eva, decided to team up with a group of leading scientists to formulate products that would address his patients’ needs. Today, Yannis and Eva take us behind the scenes of their spouse-owned business. You’ll learn the story behind the brand, their most effective DTC marketing initiatives, and the decisions behind 111SKIN’s unique packaging and branding.Yannis and Eva also share:How the brand continues to be a pioneer in the category even with new competitorsThe foundations of the success of 111SKINThe challenges of keeping up with trends and product innovationHow important it is to keep a work-life balanceYou’ll also hear about what’s next for the brand, including new products on the horizon and tips for taking care of your skin from skincare experts themselves.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co