Launching A Niche Digital Financial Brand with Rob Hoyle, CIO of Vantage West Credit Union

In an era where fintech startups often dominate headlines, Vantage West Credit Union proves that established financial institutions can innovate too. Their new digital brand, HUSTL, is reimagining financial services for freelancers and gig workers.In this episode of Behind the Vault, we speak with Rob Hoyle, CIO of Vantage West Credit Union, about the journey of creating HUSTL. This conversation offers valuable insights for financial leaders considering new ways to serve niche markets.Key points from our discussion with Rob:* The rationale behind creating a separate brand for freelancers* Challenges faced in launching a digital brand within a traditional credit union* Strategies for measuring success in a new market segment* How HUSTL's development is informing future innovation at Vantage WestThis 30-minute episode provides a candid look at how a $3B credit union approached innovation, offering lessons applicable to financial institutions of all sizes.For more on Rob, HUSTL, and Vantage West CU:* HUSTL Financial * Vantage West Credit Union* Rob's LinkedIn