Launching a Physical Product in the Digital Sphere – MICHAEL DEVLIN | DMR #163

Today I'm joined by a man who has personally built multiple seven figure e-commerce stores, and generated over £5M in sales in the UK, and $14M for his clients in the US. Welcome to DMR, Michael Devlin. [You can find Michael over at MassConversions.com.] On this episode of Digital Marketing Radio we discuss launching a physical product in the physical sphere, with topics including: Are the digital marketing tactics that work for selling physical goods very different compared with the tactics used for selling digital goods or services? And when’s it best to sell goods from your own website, and when should you sell goods from somewhere like Amazon? What kind of goods are really good to be selling on Amazon at the moment? And what are some first steps to start selling on Amazon? Do you market from other traffic sources to Amazon? How important is creating a launch sequence? How do you capture your customer's details so you can market to them again in the future? What are your thoughts on the future of selling on Amazon? What about e-commerce in general - are there there any other up and coming opportunities to be aware of, or will Amazon still be the big beast? [Tweet ""You don't have to invent a product to be innovative." @MassConversion #MarketingQuotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Screenflow [Video editing software for Mac] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Manage By Stats [Amazon selling software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're looking to get into e-commerce, do not procrastinate. Do not fear the unknown. Get your idea. Don't worry too much about it, don't overthink it and just go for it. It's a simple as that.