Launching a Product - How does new product development fit into an overall business strategy?

Welcome to another episode of the Conscious Design and today we are going to talk about how does new product development fir into an overall business strategy. Ian begins with a discussion on increased market share and how you can use a new product to increase it. Ian continues to explain how a new product can help you increase your current revenue but what risks are connected with the financial side of the development. Ian also mentions how you can design your product and guide the development with the goal of directly going against your competition with a similar product. Ian then discusses how a new product can help you achieve or bring you closer to your company mission. The episode ends with Ian talking about visibility for the public and new products. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!