Launching a Product - How You Can Build Brand Legacy

Welcome to another episode of the Conscious Design and today we are going to be talking about how you can build brand legacy. Ian starts off by defining the term brand legacy and how it ties to launching a product. Ian then continues to talk about the importance to think about some long term goal and plan for it accordingly, but never expect for it to go smoothly. Ian continues to explain why brand narrative it is important for customers to understand your brand. Next Ian transitions to talking about impact and how you should not underestimate how much influence and impact you can truly have. Ian connects this theme with customer experience and talks about why it is a crucial part of the legacy. Ian ends the episode by explaining what CSR is and how does it tie in with creating a lasting legacy. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!