Launching a Product - Is There A Market For My Product?

Welcome to another episode from the Conscious Design channel and today we will be answering a question that is bothering businessmen and inventors all over the world: whether there is a market for your product? First Ian defines how you should be thinking about a market and what does the word market actually represent. Ian discusses how your different metrics and definitions will shape the process needed for market research. Next Ian discusses the topic of market research and most importantly states where you can begin to do your market research or what are the needed and basic steps for understanding your market. Ian also states how different types of people can provide you with different outlooks on the product and can give you a hint if it’s going to be a success or a flop. Ian continues to discuss when it is important to just test the product and what does it entail. As a conclusion Ian discusses some risks associated with market research. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!