Launching a Wearable Technology Through an Accelerator Program
In this episode of Shopify Masters, we chat with Aneela Idnani Kumar, co-founder and inspiration of HabitAware, about her business journey to creating and launching a wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.
Episode 308 of the Shopify Masters podcast, hosted by Shopify, titled "Launching a Wearable Technology Through an Accelerator Program" was published on January 26, 2021 and runs 46 minutes.
January 26, 2021 ·46m · Shopify Masters
Summary
In this episode of Shopify Masters, we chat with Aneela Idnani Kumar, co-founder and inspiration of HabitAware, about her business journey to creating and launching a wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.
Episode Description
You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.
HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.
For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator
Tune in to learn
- The biggest benefits of joining an accelerator
- How to run ads when you are in a heavily regulated industry
- How to successfully pre-sell your products in-person and online
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