Launching New Services Free: The Comp-to-Scale Model

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andrew Maffettone, Founder of BlueTuskr, a full-service e-commerce marketing agency that operates at the intersection of Amazon marketplaces and direct-to-consumer strategies. With 15 years in e-commerce marketing and multiple agency exits under his belt, Andrew has built BlueTuskr into a 55-60 client operation that serves as an outsourced marketing department for e-commerce brands. BlueTuskr's differentiation lies in its ability to bridge the traditionally siloed worlds of marketplace and D2C marketing, creating truly omnichannel strategies through specialized sub-departments that function like seven agencies under one roof. Topics Discussed: Building a full-service agency structure with specialized sub-departments Qualifying clients through an investor lens: treating agency partnerships like investment decisions Navigating the tension between being embedded in client teams while maintaining agency culture Developing new service offerings through complimentary pilot programs with early clients Scaling operations with a global team across US, LATAM, and Philippines Integrating AI tools strategically to improve efficiency without sacrificing quality Managing omnichannel marketing strategies that bridge Amazon marketplaces and D2C platforms