Launching the Paddock's Hottest Consultancy

What this episode covers

Vincenzo Landino, founder of the six-year-old Business of Speed newsletter, and legendary Creative Director Lali Michelsen, define the DNA of your new essential motorsport briefing.Discover how a LinkedIn video of a champagne saber led to the formation of a strategic content consultancy and media empire built on one core premise: Speed is the only sustainable competitive advantage.We unpack:The Unlikely Kinship: Waking up at 5 AM for F1 in different countries and the shared "fringe of the fringe" obsession with speed. The Blueprint of Money & Tech: How the newsletter was engineered in 2019 to go beyond the track and investigate the power players, politics, and technology that fuel racing. The Consulting Pivot: Defining our mission to evolve beyond the "logo slap" and drive real-world operational and cultural leverage for sponsors. The Speed Lesson: Passion Meets Strategy. If you want to think and move at race pace, you need the right co-driver.

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Frequently Asked Questions

How long is this episode of Business of Speed Podcast?

This episode is 23 minutes long.

When was this Business of Speed Podcast episode published?

This episode was published on October 2, 2025.

What is this episode about?

Vincenzo Landino, founder of the six-year-old Business of Speed newsletter, and legendary Creative Director Lali Michelsen, define the DNA of your new essential motorsport briefing.Discover how a LinkedIn video of a champagne saber led to the...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Business of Speed Podcast episode?

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