Launching | Your launch isn't just about "building hype"

There's a big misconception that launching is about building hype and getting people excited for your product. While this might be a part of your pre-launch, there are 5 objectives for your pre-launch content that aren't about building hype. This episode, I'm sharing the 5 purposes of your pre-launch content. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co