Laundromat Promotions That Drive Traffic with Cat Chalpin

 How do you get customers through the door when you’ve just opened or taken over a laundromat?In this episode of The Laundromat Millionaire Show, Dave and Carla Menz sit down with Cat Chalpin, owner of Pop In Laundry in New York, to talk about her journey into the laundromat industry, acquiring and renovating her first store, building a memorable laundromat brand, and finding creative ways to attract new customers.Cat shares how she balanced a laundromat renovation while working a full-time job, the lessons she learned as a first-time laundromat owner, and the marketing strategies she’s using to grow the business.A major focus of the conversation is laundromat marketing and promotions. Cat discusses creative ways to increase traffic during traditionally slow days and times, including Free Laundry Day promotions and even partnering with other businesses to help sponsor community laundry events.They also discuss the growth opportunities Cat sees in wash-dry-fold (WDF) and laundry pickup and delivery, the importance of creating a strong brand, working with the right laundromat equipment distributor, and using your laundromat to make a positive impact in the local community.If you’re thinking about buying your first laundromat, recently opened a store, or are looking for new ideas to increase laundromat customers and sales, this episode is packed with practical ideas you can put to work in your business.IN THIS EPISODE:00:00 – Episode 124 Intro: Cat Chalpin01:21 – Laundromat Millionaire Newsletter02:19 – Cat’s Laundromat Industry Obsession & Backstory04:14 – First Visit to Her Laundromat05:30 – Journey to Acquiring Her Store10:02 – Renovating a Laundromat While Working Full Time11:25 – The Value of a Great Equipment Distributor12:42 – Creating a Laundromat Brand13:26 – Store Size and Layout16:05 – Growing Wash-Dry-Fold & Laundry Delivery20:43 – Marketing & Promotions for a New Laundromat25:13 – Advice for Buying Your First Laundromat27:55 – Mistakes and Lessons Learned30:42 – Increasing Sales During Slow Days & Times32:02 – Creative Free Laundry Day Ideas37:42 – Getting Companies to Sponsor Free Laundry Day40:40 – Making an Impact in the Community42:26 – Advice for Veteran Laundromat Owners47:43 – What’s Next for Cat?RESOURCES MENTIONED:Our Sponsors: H-M Company Drain Troughs: https://www.draintroughs.com Alliance Laundry Systems: https://www.huebsch.com/choicesWash-Dry-Fold POS: https://www.washdryfoldpos.com/Our Guest:Cat Chalpin Socials: https://www.facebook.com/profile.php?id=61574416064427https://www.instagram.com/popinlaundry/?hl=enhttps://www.linkedin.com/company/pop-in-laundry/PopIn Laundry: https://www.popinlaundry.com/Referenced Links: Our website: https://www.laundromatmillionaire.comHK Laundry Equipment: https://www.hklaundry.com/LaundroWorks Payments: https://laundroworks.com/ABOUT THE LAUNDROMAT MILLIONAIRE SHOWThe Laundromat Millionaire Show is dedicated to helping laundromat owners, investors, and entrepreneurs build stronger, more profitable laundromat businesses. Hear real-world strategies and lessons about laundromat ownership, marketing, operations, wash-dry-fold, pickup and delivery, acquisitions, renovations, and growing your laundromat business.Subscribe for more conversations with successful laundromat owners and industry experts.#Laundromat #LaundromatBusiness #LaundromatMillionaire