Laundry Care Companies Educating on Sustainability

With laundry care on the rise and more consumers buying washing machines, companies are attempting to maintain sustainability practices in both developing and emerging markets. Ian Bell, Head of Home Care Research at Euromonitor, states that many manufacturers are tapping into their value chains to educate consumers about sustainable washing practices. Consumers may get information about cold water washing at a retail store, for example. To read more about how companies are implementing sustainable business practices for long term growth, download a copy of “Sustainability and the New Normal for Natural Resources.”Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.