Laundry detergent ingredients to avoid!

She picked up a bottle of laundry detergent during lockdown, turned it around, and couldn't understand a single word on the back. Three weeks earlier, she had left her corporate job. What she did next was start a company.Olivia is the founder of Because You Care, a toxic-free, plastic-free laundry brand manufactured in Dubai. She built the first formula in her own kitchen, from a bar of traditional Marseille soap and the method her grandmother used before detergents existed. Four years on, her customers keep coming back — and she is clear that they keep coming back because it works, not because it is clean.Her story matters to this audience because she sits on both sides of the shelf. She is a mother making the same choices we are, and she is also the person who knows exactly what the industry is allowed to put on a label and still call it true.What you'll learn:• How to judge any detergent in under ten seconds, using three things you can check on the back of the pack• What optical brighteners actually do to your clothes, and why "whiter" and "cleaner" are not the same claim• Why a bottle marked "fragrance free" is legally allowed to contain fragrance• Whether dissolvable laundry sheets are the eco swap they look like• How to work out what your laundry really costs per wash, and what to do about it if the answer stingsEpisode highlights:"Everything is made to look clean, but it's not made to be clean.""If some stains are not working with this one, it means that it's not working with others either.""Don't expect anyone to tell you. You have to count on yourself to look for the truth."Connect with Olivia:www.becauseyoucare.ae — also on Amazon and Noon, and soon in ten Spinneys stores across the UAEConnect with Pallavi & The Eco Loop:🌿 Instagram | TikTok | YouTube @theecoloop🌿LinkedIn @pallavisanthapuram🎙️ Subscribe to The Eco Sheroes Podcast on Spotify, Apple Podcasts and YouTubewww.theecoloop.com/theecosheroespodcast