Laura Citron

Laura is CEO of London & Partners, the business growth and destination agency for London. She leads London & Partners in its mission to create economic growth that is resilient, sustainable and inclusive. Laura runs inward investment and trade for the capital, supporting thousands of innovative businesses to grow in London and internationally. She leads London’s tourism industry to develop it as a destination and win visitors and events, including the Let’s Do London campaign and Visit London. Laura is a global advocate for London, regularly appearing in international media and events. Laura has been CEO of London & Partners since 2017, leading through both Brexit and COVID. Before that she spent nearly a decade at global advertising agency WPP, where she was Managing Director of the Government & Public Sector Practice.