Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success

Life, Science, and Marketing Podcast: Episode 2Guest: Laura Haldane, Co-Founder & VP Sales & Marketing at SciLEADSLaura's Background:Degree in psychology from Queen's University BelfastStarted career in life sciences through a graduate program at RandoxPreviously worked in sales roles at various life science companiesReconnected with her SciLEADS co-founders to start the companyKey Discussion Points:The founding story of SciLEADS and how it provides automated lead gen tailored to scientistsLaura's passions like gardening, dog rescue, and tracing her ancestry through multiple DNA testsHer fascination with complex technologies like CRISPR despite not having a science backgroundChallenges marketing and selling to busy, sceptical scientists and tactics Laura used to succeedTakeaways from Laura's 'Ask the Scientist' conference sessions on effective outreachTips for optimising LinkedIn profiles and networking on the platformAdvice to her younger self like securing key online assets early onThe importance of perseverance, vision, and surrounding yourself with believersKey Quotes:"Scientists want knowledgeable, technical salespeople who can answer their specific questions.""Having some naivety can actually be helpful. You just need to be dead fast on your vision.""The biggest takeaway is that scientists really just want to talk to each other about products. They'd prefer to hear from a fellow scientist who is already using a technology rather than a sales rep.""Make sure to use all of your weekly connection requests on LinkedIn. It's important to consistently build your network over time."