Laura Heywood Interviews Sam Maher (YesBroadway.com)

Sam Maher is one of the most passionate, dedicated, informed consumers of theatre in New York. His website, YesBroadway.com, is designed to help you sort through the noise that's prevalent on other sites — it's quality, not quantity, of articles & features that matter. Two of the website's biggest sections — "saw it, loved it" and "hype alert" — focus on Sam's personal favorites, and the upcoming shows with the most buzz. And he would know — in addition to being a professional audience member (like Laura!) — he is also a savvy marketing expert, who runs influencer marketing campaigns for shows like Be More Chill — on which he was also a producer — and Emojiland: The Musical.