EPISODE · Nov 11, 2025 · 1H 6M
Laura Jaye Cramer on founding a publishing company, creating magazines, and using creativity to cope with grief
from Version 1 · host Waverly Colville
Laura Jaye Cramer is a Brand Strategist and Writer. She runs Cowboy Media & Marketing and its subsidiary, Waiting Room Publishing, which produces five magazine titles: Candlelight Magazine, Clarity Magazine, The Grand Life, Vital Years, and Gigi. Her work centers on print media for the End-of-Life and Senior Living industries. Previously, she worked as a journalist and brand strategist at several creative agencies in San Francisco and Los Angeles. She currently resides in Seattle, Washington, but hails from the great state of Colorado. In this episode, we discuss going from professional ballerina to a magazine publisher and writer, turning her experience of loss into her art and career, how she started her publishing company and magazines from scratch, the creative process behind creating a magazine, how an issue comes together, how she balances the content she puts out when dealing with heavy topics, how grief affects each person differently, her journey in grief, what she hopes her magazines provide to people, and how she treats and takes care of her mental health. Follow Waiting Room Publishing on Instagram: https://www.instagram.com/waitingroompublishing/ Follow Laura on Instagram: https://www.instagram.com/laurajayecramer/ Check out Waiting Room Publishing: https://waitingroompublishing.com/ Check out Laura’s website: laurajayecramer.com Subscribe to Version 1's substack: version1podcast.substack.com/ Follow Version 1 on Instagram: https://www.instagram.com/version1podcast/ Support the show: https://buymeacoffee.com/waverlycolville
What this episode covers
Laura Jaye Cramer is a Brand Strategist and Writer. She runs Cowboy Media & Marketing and its subsidiary, Waiting Room Publishing, which produces five magazine titles: Candlelight Magazine, Clarity Magazine, The Grand Life, Vital Years, and Gigi. Her work centers on print media for the End-of-Life and Senior Living industries. Previously, she worked as a journalist and brand strategist at several creative agencies in San Francisco and Los Angeles. She currently resides in Seattle, Washington, but hails from the great state of Colorado. In this episode, we discuss going from professional ballerina to a magazine publisher and writer, turning her experience of loss into her art and career, how she started her publishing company and magazines from scratch, the creative process behind creating a magazine, how an issue comes together, how she balances the content she puts out when dealing with heavy topics, how grief affects each person differently, her journey in grief, what she hopes her magazines provide to people, and how she treats and takes care of her mental health. Follow Waiting Room Publishing on Instagram: https://www.instagram.com/waitingroompublishing/ Follow Laura on Instagram: https://www.instagram.com/laurajayecramer/ Check out Waiting Room Publishing: https://waitingroompublishing.com/ Check out Laura’s website: laurajayecramer.com Subscribe to Version 1's substack: version1podcast.substack.com/ Follow Version 1 on Instagram: https://www.instagram.com/version1podcast/ Support the show: https://buymeacoffee.com/waverlycolville
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Laura Jaye Cramer on founding a publishing company, creating magazines, and using creativity to cope with grief
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