Laura Jordan Bambach’s painful analysis: Creative pioneer and Unchartered founder talks bad metrics and building community

In this episode, host Ben Norman is joined in Marketing Room 101 by Laura Jordan Bambach.Perhaps one of the busiest people in the marketing world, Laura is Founder and Chief Creative Officer at ⁠Uncharted⁠, Founder of ⁠SheSays⁠ & ⁠Oko⁠, plus a speaker, author & artist.As one of very few female Chief Creative Officers Laura has bagged almost every award and accolade going, including being named one of Britain’s most influential people in the Debrett’s 500, as well as leading teams at Grey and Mr President to endless creative and effectiveness awards at the highest level.Further proving her boundless creative energy, Laura is also co-founder of SheSays, the global network supporting women in the creative industries as well as OKO and The Great British Diversity Experiment.Laura and Ben discuss setting up an all female creative agency, the power of creative community and the danger of confusing the easiest metrics to analyse, with the metrics that actually matter.They also discuss the comparisons between the dawn of AI and the birth of the world wide web, and Laura also decides she wants to be an axolotl with bat wings.