Laura Mimoun - Food, Feeling, and the Future: A Masterclass in Hospitality Marketing

In this episode of Captive Conversations, we sit down with Laura Mimoun — now Chief Marketing Officer at Fulham Shore, the group behind Franco Manca and The Real Greek — to unpack her remarkable journey from FMCG to foodpreneur to boardroom leader.Before leading the marketing strategy for some of the UK’s most loved restaurant brands, Laura launched Kaleido, a colourful and healthy salad roll brand that grew from food markets to Selfridges, Harrods, and Soho.This conversation covers:🥗 Her startup years — from food markets to luxury retail🍕 The leap from founder to CMO at scale📱 The “brand love” philosophy that drives her marketing👥 Leading teams, building culture, and scaling customer connection🌍 Where hospitality marketing is heading in a digital-first world 💡 One quote that stood out:“My north star is to build brand love — to make customers feel something.”This is one of our most practical and inspiring episodes yet. Laura brings clarity, vision, and generosity — a must-listen for founders, marketers, and operators alike.🎧 Listen now: www.captivewifi.com/podcast#CaptiveConversations #HospitalityLeadership #BrandLove #FrancoManca #TheRealGreek #FMCGtoFounder #CMOJourney #HospitalityTech #FoodMarketing #FounderStories #RestaurantBranding #Kaleido