Laura Robbins on attracting new customers with tasty value-added products

Our guest this week is Laura Robbins, Owner of Wild Robbins Farm located in Sherborn Massachusetts. While farmers markets weren't part of Laura's original business plan when she established her farm in 2019, she's found them to be the perfect venue for her to sell her meat and eggs direct to customers who can't make it out to her farm store. She's also discovered the power of value-added products to draw in new customers and reduce waste. In this episode Laura shares how her chicken pot pies became an undeniable revenue stream and what farmers should know about the value of value-added! This week's episode is made possible by support from Thriving Farmer Value-Added Summit. Register for this free online event by clicking the Growing Farmers logo at https://www.farmersmarketpros.com/partners!