Laurel Bath House: Bootstrapping a Personal Care Brand episode artwork

EPISODE · Apr 22, 2025 · 33 MIN

Laurel Bath House: Bootstrapping a Personal Care Brand

from The Brand Study · host Conrad Byron

In this episode, we sit down with Dave, co-founder and CEO of Laurel Bath House. Dave built a personal care brand from the ground up—bootstrapped, no outside capital—and landed retail partnerships with Goop and Urban Outfitters. Today, the brand is generating over $31K in monthly revenue.We talk about how Laurel Bath House found early traction, why Dave kept the brand lean, and how they’re standing out in a saturated market with minimalist design and genderless formulas. If you’re building a CPG brand from scratch and trying to do more with less—this one's for you.

In this episode, we sit down with Dave, co-founder and CEO of Laurel Bath House. Dave built a personal care brand from the ground up—bootstrapped, no outside capital—and landed retail partnerships with Goop and Urban Outfitters. Today, the brand is generating over $31K in monthly revenue.We talk about how Laurel Bath House found early traction, why Dave kept the brand lean, and how they’re standing out in a saturated market with minimalist design and genderless formulas. If you’re building a CPG brand from scratch and trying to do more with less—this one's for you.

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Laurel Bath House: Bootstrapping a Personal Care Brand

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This episode was published on April 22, 2025.

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In this episode, we sit down with Dave, co-founder and CEO of Laurel Bath House. Dave built a personal care brand from the ground up—bootstrapped, no outside capital—and landed retail partnerships with Goop and Urban Outfitters. Today, the brand is...

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