Lauren Ambrose: Monetising Exhaust Data

In this episode of Selling Signals, we’re joined by Lauren Ambrose, Business Development Director at Snoop. Before joining Snoop, Lauren spent nearly a decade at PitchBook and later worked at Ascential, giving her a rare view of how data is commercialised across very different organisational settings.We discuss how PitchBook became embedded in private market workflows and how different the challenge becomes when you’re building a new revenue line from exhaust data inside a consumer-facing business. Lauren also shares how Snoop’s UK consumer spending data can be positioned not only to investors, but also to adjacent markets such as advertising.This episode is essential listening for anyone breaking into new data markets, prioritising early buyers or trying to sell one dataset across multiple use cases.