Lauren Cobello | Build A Personal Brand People Trust #97

Lauren Cobello joins Miesha Tate for an honest conversation about personal branding, PR, visibility, and how your story can become the foundation for real growth. Lauren shares how she went from being a stay-at-home mom in debt to building a successful brand through couponing, media appearances, books, and eventually her own PR agency. Together, they talk about finding what lights you up, choosing one clear brand lane, building relationships without making everything transactional, and why small brands need more than a polished product photo to stand out. Lauren also breaks down when to hire a publicist, the difference between PR and marketing, why earned media matters in the age of AI search, and how to build credibility without fake followers or inflated numbers. Connect with Miesha Tate IG: https://www.instagram.com/mieshatate X: https://x.com/mieshatate FB: https://www.facebook.com/mieshatatefanpage Website: https://mieshatate.com/Connect with Built for Growth Podcast IG: https://www.instagram.com/builtforgrowthpodcast FB: https://www.facebook.com/61567354560939 Connect with Lauren Cobello Website: https://laurencobello.com/ Agency: https://leveragewithmedia.com/ Instagram: https://www.instagram.com/lauren_cobelloChapter Markers00:00 – What Makes Your Story Unique 04:35 – Getting Press Without A Publicist 06:15 – Relationships, Integrity & Storytelling 11:16 – Finding Your Strengths And Zone Of Genius 14:00 – What Lights You Up? 17:00 – Why Your Brand Needs One Clear Lane 23:45 – First Steps Before Hiring PR 29:35 – Why Small Brands Need A Founder Story 33:04 – Website, Social Media, Books & Niching Down 39:18 – When A Book Or PR Agency Makes Sense 41:29 – Real Audiences Vs Inflated Numbers 48:32 – PR Vs Marketing, Earned Media & AI Search 55:16 – Realistic PR Timelines And Expectations 58:00 – Leveraging Media For Long-Term Growth #LaurenCobello #BuiltForGrowthPodcast #MieshaTate #PersonalBranding #PRStrategy #Visibility #Storytelling #Entrepreneurship #WomenInBusiness #BrandBuilding #EarnedMedia #Podcasting #SmallBusiness #MarketingStrategy #MediaTraining #BusinessGrowth #Authenticity