S E586: Lauren Cockerell: Making Invisible Brands Visible

Lauren Cockerell's journey in public relations is a remarkable testament to resilience and the power of storytelling. Starting her career as an intern in Fort Worth, Texas, she quickly ascended to the role of vice president at a PR firm. However, after a decade in the industry, she felt a calling to create her own path. This pivotal moment came when she was laid off while pregnant with her second child, prompting her to launch her own firm. With a commitment to helping brands articulate their unique narratives, Lauren has dedicated her career to making invisible brands visible, particularly those in less glamorous industries. At the heart of Lauren's approach is the belief that every brand has a story worth telling. She excels at uncovering the essence of a brand's narrative and crafting compelling messages that resonate with target audiences. By fostering a collaborative and innovative team culture, she empowers her employees to contribute their unique talents while aligning with the company's values. Lauren also embraces the integration of technology and data analytics into her strategies, ensuring that her clients benefit from both authentic storytelling and modern marketing techniques. If you're looking to enhance your brand's visibility and storytelling capabilities, visit Lauren's website kwedarco.com. Enjoy valuable resources, including a free download that can help you get started on your journey to effective public relations and brand communication. Don't miss the opportunity to leverage these insights and elevate your brand's narrative today! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.