Lauren Donalson and Jason Wiley on AI-Driven Dealer Growth

PureCars executives Lauren Donalson, CEO, and Jason Wiley, President and Chief Revenue Officer, join Driving Solutions to discuss how clean data and AI-powered marketing can help dealerships drive service visits, strengthen customer engagement, and improve profitability in 2026. They explain why fixed operations remain one of the most underleveraged profit centers in automotive retail—and how smarter data practices can unlock long-term value across the ownership lifecycle.Donalson and Wiley outline PureCars’ evolution from a digital media platform into a data-driven solution built around data hygiene, customer unification, and intelligent automation. The conversation explores how poor data quality limits marketing effectiveness, why AI is critical for identifying high-probability service and sales opportunities, and how omni-channel outreach can deliver measurable gains in service revenue and customer satisfaction. As dealerships plan for 2026, they share practical insights on where to focus investments to drive sustainable growth.Key discussion points:Why fixed ops marketing is critical to dealership profitabilityThe impact of poor data hygiene on customer engagementUnifying DMS, CRM, and third-party data into a single CDPUsing AI to identify high-value service and sales opportunitiesDriving measurable gains in service visits and revenue per RODriving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.Subscribe on your favorite podcast platform and visit CBTNews.com for more.