Lauren Liess: Expanding from Designer to Lifestyle Brand

The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the day before. It feels like the neighbor you grew up next to. As her brands expand, as do her offerings, we’re talking about how to evolve into a lifestyle brand as an interior designer here on The Interior Collective. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co.   In this episode, Lauren and Anastasia discuss: How Lauren got her start in the industry The process of publishing three (soon to be four) books Expanding into e-commerce and product lines The role video content plays in brand building Why lifestyle was the natural step for Lauren