Lauren Roberts on digital solutions, delivering success to wholesale customers, and giving back

Third-generation leaders face challenges -- if the business survives long enough for them take the helm at all.  Lauren Roberts, president of cfm Distributors, Inc. of Kansas City, is one such leader who's applying digital native solutions to her company's customer experience challenges. But she's not stopping there. She sits down with me to discuss why it's good for everyone in the industry succeed -- and what she's doing to make that happen. What Lauren's good at is dovetailing old with new, melding tech with legacy, and serving her peers. To that end, she's on the board of directors for Women in HVACR and is an active member of HARDI. "I'm passionate about giving back. I also believe that if we all improve, all the companies in our industry collectively, we will all succeed together."  Listen in to hear more from this remarkable leader including how this employee-owned company weathers potentially contentious decisions and what it's like to operate out of a hundred-year-old, seven-story building.  Get the full show notes at distributiontalk.com.   "When I first joined the company… it was always, you know, you're the boss's daughter and… you're just here to hang out and you're going to have an easy ride. I had to work very hard to prove to everyone that I was here to work and I was going to add value."  ~Lauren Roberts   *** Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   Edited & mixed by The Creative Impostor Studios. Connect with Jason on LinkedIn. Connect with Lauren on LinkedIn.