Lauren Romero: Modern-Day Marketing with Pink Door Agency

Join us for the latest episode of the She Means Business podcast, hosted by Ashley Mastowski with guest Lauren Romero, Owner and Founder of Pink Door Agency. Lauren shares how she built her own substantial social media presence, and how her company, Pink Door Agency, crafts impactful, genuine content that captivates and grows audiences in the ever-evolving digital landscape. Episode Highlights: Lauren shares that she initially ignored her passion for video editing, but eventually pursued it after being laid off during her pregnancy which allowed her to focus on her health and enjoy motherhood, leading her to start a successful social media business. (4:38) Lauren discusses the importance of starting with a small following on TikTok and how it has helped her understand both sides of influencer marketing. (11:23) Lauren mentions that videos featuring Hispanic content tend to perform better, but she still wants to stay true to herself and showcase various aspects of motherhood and business. (18:10) Lauren shares that she prefers TikTok over Instagram because TikTok allows for more authenticity and organic content. (21:57) Lauren emphasizes that Gen Z's preference for social media platforms over traditional search engines is a significant trend that has implications for marketing strategies, as businesses need to adapt to reach and engage with Gen Z consumers effectively. (31:59) Lauren mentions that in modern-day marketing, there is a shift away from overly edited videos and professional photos towards more raw and organic content. (37:44) Lauren emphasizes the importance of overcoming imposter syndrome and consistently sharing content, as it can lead to unexpected opportunities and growth. (42:12) Lauren believes that it is important for entrepreneurs to outsource certain tasks, such as website creation and content creation, to save time and focus on other aspects of their business. (48:52) Key Quotes: “Your video quality doesn't have to be amazing. You don't have to throw money at professional agencies, you don't have to come up with the best ideas for video, you just have to try and show up and just get going.” - Lauren Romero “There's really no excuse to not show up. Because anything that you're doing can be filmed.” - Lauren Romero “I think that's important for people to know too is you can recycle clips, you can clip things. And it's just the opportunities are endless. And like I said, if you can't afford it, jump on selfie mode and just walk around and talk about your business.” - Lauren Romero Resources Mentioned: Connect with Lauren Romero Pink Door Agency Connect with Ashley Mastowski She Means Business Podcast First Choice Insurance Group Contact First Choice Insurance Group Little Dog Social Media