Lauren's journey in the beverage industry

In this conversation, Lauren Bertrand shares her journey through the alcohol and beverage industry, detailing her experiences from working in various roles to navigating the challenges posed by COVID-19. She discusses her transition to consulting, the importance of brand awareness, and the emerging cannabis beverage market. The conversation emphasizes the need for hands-on marketing strategies and the significance of building relationships within the industry. In this engaging conversation, Lauren Bertrand shares her insights on building brand loyalty, the importance of personal connections in sales, and the evolving landscape of the beverage industry, particularly in the cannabis space. She emphasizes the need for education, authenticity, and strategic planning for entrepreneurs looking to succeed in a competitive market.