Laurie Kirby looks behind the music festival curtain

Laurie Kirby, the founder of FestForums, brings insider expertise on what makes music festivals succeed. She explores California's vibrant festival scene from Coachella and Stagecoach to BottleRock and Outside Lands, examining how these events reflect the state's economic trends and cultural influence. She discusses how California's festivals function as economic indicators of changing consumer habits and whether the state's market has reached saturation.